Platinum Partners



Accommodation Partner

Wine Partners

Fashions on the Field Partners



Corporate Sponsorship

As a sport, racing is very compatible with corporate entertainment. Sponsoring a race or race meeting offers unique advertising and promotional opportunities. It also gives you valuable time with your clients, staff, suppliers or distributors, amongst the excitement and colour of a relaxing day at the races.

We recognise that building and maintaining relationships has the potential to realise mutual benefits, which are especially important for both of our businesses.

There are a range of packages offered for businesses to gain the benefits of a year round association with Yarra Valley Racing. The cost and range of privileges vary according to the race status, level of prize money, and type of hospitality required.

Sponsorship can be specifically tailored to client requirements.

This will ensure that we can provide maximum benefits, visibility, entertainment, PR and exposure to align with your business objectives.

Racing offers businesses unique exposure to a wide audience, not only at the racecourse, but also through the extensive media groups that cover racing, including the TVN and Sky television networks, the national racing radio network, daily newspapers, and specialist racing publications.

Yarra Valley Racing is a progressive Country Racing Club, with excellent dining and corporate facilities and a strong focus on customer service and customer satisfaction. These strategies assure you of the club's commitment to servicing your needs and building long-term relationships.

NB: Many organisations claim company race sponsorship as a marketing tax deductions a sport, racing is very compatible with corporate entertainment.

Sponsorship Benefits

You will receive naming rights to a race conducted on the day of your choice.The Race name can be anything you want, (as agreed with the Race Club) it can be a company name, or the name of an employee/client you want to reward or thank. E.g. Yarra Valley Racing Handicap or Barry Coulthard Plate.

Media Coverage

Naming rights to a race at a meeting conducted by Yarra Valley Racing ensures that the sponsor's name (and message) gain maximum exposure by appearing in the following media:

  • TVN & Sky (Over 5,000 Pub/Club & TAB outlets nationally)
  • Sport 927 and the national racing radio network
  • Form guides in daily newspapers (such as the Herald Sun)
  • TAB Betting Sheets throughout Australia
  • Specialist national racing publications

Race Book Advertising

A black and white advertisement will be placed in the race book. Advertisement to be supplied art ready by sponsor.


Space will be provided for temporary signage to be erected on course, on the day. Signage to be supplied.

Trophy Presentation

A Company representative will be invited to make a speech and present a trophy to the winning connections of the sponsored race. The representative will join winning connections for a celebratory drink. Trophy/prize to be supplied by sponsor.


If required you will be provided with the opportunity to conduct on course promotions as agreed with the club.

Framed Print
You will receive a framed print with race name, of the winning horse of your sponsored race.


Member Passes

You will receive two corporate passes for the 2015-16 racing year. The passes will entitle you to free entry to the track and member’s reserve at all Yarra Valley Race meetings


Your investment for this comprehensive sponsorship relationship starts from: $880.00 per race, for a non feature race meeting.

NB: Many organisations claim company race sponsorship as a marketing tax deduction.